The alcoholic beverage industry is leaning into AI in more ways than you think

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For over 17 years we have been on the edge of relevant offerings within the Retail Alcohol Industry to help guide your interests and decisions.
The Industry is changing and we are changing right alongside it to suit your needs better!

The alcoholic beverage industry is leaning into AI in more ways than you think

Alcoholic beverage brands are still in the early innings of deploying AI, and beyond improvements to irrigation, an increasing number of companies are using the technology to inform the chemistry that goes into making a wine, beer, or spirit, with the ultimate goal of creating new brands or flavors that will be a hit with consumers.

The industry could certainly use a lift. Global demand for alcoholic beverages declined in 2023, with scant growth projected for this year and 2025, according to data and insights provider IWSR..

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Pernod Ricard Offloads Majority of Wine Portfolio

On Wednesday, Pernod Ricard announced its plan to offload the majority of its international wine portfolio to Australian Wine Holdco Limited (AWL).

As a part of the deal, AWL will take control of 10 wine brands including Australia’s Jacob’s Creek, Orlando, and St. Hugo; New Zealand’s Stoneleigh, Brancott Estate, and Church Road; and Spanish brands Campo Viejo, Ysios, Tarsus, and Azpilicueta. The sale also includes seven wineries. While no financial terms of the deal were disclosed, Pernod Ricard confirmed in a press release that the 10 brands collectively sell over 10 million 9-liter cases per year..

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GET YOURS! Payment Card Interchange Fee Settlement

The lawsuit is about claims that merchants paid excessive fees to accept Visa and Mastercard cards because Visa and Mastercard, individually, and together with their respective member banks, violated the antitrust laws.”

*Settlement is 5.5 Billion – there are 1 Million retail businesses in the US ($5,000 per?). BUT consider that it’s weighted, based on volume… Was the Kwik Trip you went to this morning around in 2004 (start of settlement)? Do the math…

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Customer Correspondence

 

“I’ve been passing on the CC fees at my Beer Distributor store in Pennsylvania for a couple years and no loss of customer traffic. My Credit Card statement is literally dollars and not thousands”

Curtis M.

Owner, Oxford Beverage

*Bookmark it and take advantage of free training and consultation.

Building CC fees into your pricing is

Bad Marketing!

How Much Did YOU LOSE Last Month in Credit Card Fees by NOT Being on Dual Pricing?

$3,000? $5,000? $10,000?

Building CC fees into your pricing is Bad marketing practice… and did you know that raising your prices just raises your fees as well?

Your price ALWAYS looks higher than a store that can highlight their Cash price, and advertising a surcharge % on your door is literally bad news.

With Dual Pricing, customers get an additional way to save EVERY day, not just on “Sr. Tuesday”, “Wine Wednesday”, etc… “Save w/ Cash 7 days a week”.

Competitors not doing Dual Pricing do not have pricing flexibility.

What would happen if you could…

  • Lower the regular price of Tito’s by $1 a bottle, for example
  • Avoid the next price increases that the store down the street can’t

Raw Results Video

“Saved about $80.000”

“Didn’t Lose Customers”

“The Right Thing To Do”

“See Your Margins Start Going Up”

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