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Oaklore Distilling Partners with Johnson Brothers
North Carolina craft distillery Oaklore Distilling Co. announced a new strategic partnership with Johnson Brothers of North Carolina, a wine, spirits and beer distributor.
Aimed at broadening the availability of Oaklore’s premium spirits in bars, restaurants and retailers throughout the state, this collaboration marks Oaklore’s steady ascent in the craft whiskey space as consumers more consistently seek out high-quality, locally produced spirits.
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Big Wine Backing Away From the Entry Level Should Worry the Entire Industry
A spicy rumor riled up the wine industry earlier this year: Constellation Brands wanted out. And not just a few labels here and there: the whole kit and caboodle. Over the past century, countless companies have invested into – then divested out of – the famously fickle wine business. But this felt different. The multinational corporation was founded on bulk wine brands in upstate New York in 1945, and the idea of Constellation ditching all things wine after 80 consecutive years had industry analysts staring wide-eyed at the panic button.
As Americans Turned Away From Beer, Liquor Ads Landed Best This Past NFL Season
The beer industry has been hit hardest as alcohol sales have dipped the past few years in the U.S., and this trend was reflected in this past NFL season’s ad performance: Liquor brands took the top four spots on EDO’s list of the most effective Alcohol advertisers during the 2024-25 regular season.
Vodka heavyweight Smirnoff led the way in our rankings, which are based on each brand’s ability to drive consumer engagement behaviors that predict future sales, such as brand searches and website visits. It was followed by Crown Royal, Patrón, and Jameson.
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