Heineken launch tennis themed edition for the U.S. Open

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Heineken non-alcoholic launches tennis-themed limited edition for the U.S. Open

The pairing up of non-alcoholic beers and sports continues, as now Heineken is debuting a limited edition tennis themed L0VE.L0VE packaging for its non-alcoholic option, Heineken 0.0, for the duration of the U.S. Open.

The U.S. Open runs from August 19 to September 8, and Heineken is partnering with the event to promote non-alcoholic beer as a healthy and tasty choice for drinking.

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The beer and canned cocktails industries battle over tax codes

The alcohol industry scored a huge win in 2017 and again in 2019 with the passing of the Craft Beverage Modernization and Tax Reform Act of 2019. As the expiration of these cuts approaches in 2025, much of the battle between craft beer and canned cocktails and seltzers will take place in congressional chambers, as opposed to grocery store shelves.

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Spirits set to overtake wine as global drinking habits change

More cases of spirits such as vodka and whisky than of wine are set to be sold globally, a report from the World Spirits Alliance predicted on Wednesday, as drinking preferences have shifted.

The report, whose predictions came from Oxford Economics and alcohol market research firm IWSR, said 2.67 billion cases of spirits were sold in 2022, almost as many as the 2.8 billion cases of wine sold that year. “Should current trends in both categories continue, spirits volumes will soon surpass those of wine,” it said.

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Customer Correspondence

 

Elk River to transfer $250K from municipal liquor fund to fund park improvements

“The Elk River City Council authorized on Aug. 5 the transfer from the Municipal Liquor Fund to the Park Improvement Fund.”

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Having a Cash Price and a Card Price is

A Win-Win! (for you and customers)

How Much Did YOU LOSE Last Month in Credit Card Fees by NOT Being on Dual Pricing?

$3,000? $5,000? $10,000?

‘Why is there a different price for using my card now?’

“We’re rolling out some new pricing strategies that in the end will allow us to be more competitive on National Brands and offer lower prices in general, along with Loyalty savings. An added bonus is that those that need to save every day, on every item, can do so with Cash. It’s actually really exciting. It’s not something you’re going to want to miss!”

With Dual Pricing, customers get an additional way to save EVERY day, not just on “Sr. Tuesday”, “Wine Wednesday”, etc… “Save w/ Cash 7 days a week”.

Competitors not doing Dual Pricing do not have pricing flexibility.

What would happen if you could…

  • Lower the regular price of Tito’s by $1 a bottle, for example
  • Avoid the next price increases that the store down the street can’t

Raw Results Video

“Saved about $80.000”

“Didn’t Lose Customers”

“The Right Thing To Do”

“See Your Margins Start Going Up”

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