Eliminate Credit Card Fees With Dual Pricing
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Cloud Retailer’s liquor store POS system includes Dual Pricing,a strategic feature for liquor store owners to mitigate or eliminate credit card fees. By offering two price points—one for cash transactions and another for card payments—store owners can transparently pass on credit card fees to customers while still having competitive pricing.
How Dual Pricing Works
Dual Pricing offers two pricing options for transactions, one for cash payments and another for card transactions. Liquor store owners partnering with our Dual Pricing merchant services use this model to offset or entirely pass on credit card processing fees to customers. When customers opt to pay with a credit card, they’re charged a slightly higher price compared to those paying with cash. This incremental increase accounts for the merchant fees associated with credit card processing, transferring the burden from the business owner to the consumer.
Actual Customer Bank Account
Increase Profit Without Losing Customers
Dual Pricing doesn’t deter customers because the average price difference is minimal. It typically ranges from $0.70 to $1.00 for every $100 spent, translating to just $0.03 on the dollar for card users. These cents and dollars can add up to significant savings in the long run.
Legal in Most States
Dual Pricing remains legally compliant across 49 states, providing liquor store owners with a reliable method of managing credit card processing fees. Unlike surcharging, which faces restrictions in some jurisdictions, Dual Pricing is a universally accepted solution.
Completely Transparent
Dual Pricing credit card processing offers complete transparency to customers. With clearly displayed cash and card prices, customers understand the cost implications of their payment method choice upfront. This transparency also builds trust with customers who don’t feel duped or blindsided.
Dual Pricing vs. Surcharging
While Dual Pricing offers two distinct price points for cash and card transactions, surcharging adds an additional fee to credit card payments. Compared to surcharging, which is illegal in many states and leaves customers feeling like they’re being swindled, Dual Pricing is a fair and compliant solution for managing credit card processing fees.
Legal Compliance
Dual Pricing is legally compliant in across 49 states. In contrast, surcharging may be subject to legal restrictions or prohibitions in certain jurisdictions, leading to fines and legal issues.
Customers often respond negatively to surcharging because of the perception of hidden fees or unfair pricing. However, customers generally appreciate the transparency of Dual Pricing.
Transparency in Pricing
A Dual Price solution offers clear and upfront pricing, displaying both cash and card prices to customers. Surcharging lacks transparency, as the additional fee may not always be explicitly communicated.
Dual Pricing maintains customer loyalty by offering transparent pricing. Conversely, surcharging may lead to customer attrition as customers seek merchants with fairer pricing policies.
Put an End to Huge Processing Fees
Take Back the Profit You Deserve
Pay Near-Zero Credit Card Fees
Dual Pricing vs. Cash Discounting
While Dual Pricing offers two distinct price points for cash and card transactions, cash discounting provides discounts to customers who pay with cash. Unlike cash discounting, which requires highlighting a higher price and explicitly offering a discount, Dual Pricing simply advertises the cash price without explicitly showing a discount. Your price ALWAYS looks higher than a store that can highlight their Cash price with Dual Pricing.
Dual Pricing presents a straightforward pricing model. Cash discounting may create skepticism among customers regarding the true value of the discounted price compared to the regular price.
Implementing Dual Pricing is straightforward because there’s minimal need for communication. However, cash discounts have to be clearly communicated to customers.
Dual Pricing enhances the customer experience by avoiding confusion. Cash discounting may lead to customer dissatisfaction if they feel pressured to pay with cash to receive the discount.
Credit Card Fees
Building credit card fees into pricing is deceptive. Dual Pricing offers daily savings, not just promotions. It ensures fairness, enhances brand image, and saves on fees.
Frequently Asked Questions
What is Dual Pricing for liquor stores?
How does Dual Pricing work in Cloud Retailer?
What’s the difference between Dual Pricing for liquor stores and surcharging?
Can Cloud Retailer help liquor stores reduce credit card processing fees?
Will Dual Pricing hurt the customer experience?
Is Dual Pricing legal for liquor stores?
What makes Cloud Retailer’s Dual Pricing solution different?
Can customers still pay with credit cards using Dual Pricing?
How easy is it to manage Dual Pricing with Cloud Retailer?
Testimonials
Customer’s Love Dual Pricing
See how liquor store owners like you are thriving with Cloud Retailer. From boosting profits to streamlining operations, discover their real-life success stories and how our system can make the difference for your business.
I've lost ZERO customers
“I get $180 back EVERY DAY in credit card fees. I’ve lost ZERO customers.”
– Texas Tonka Liquor Stores
I could not have imagined a better system
“I can attest that Cloud Retailer is as easy, accurate and the best liquor system that I have ever worked with or seen.
When it comes to the software and your team of support, I could not have imagined a better system.”
– Cloud Retailer customer
This is going to save us about $80,000
See how Downers Wine and Spirits increased their annual profit by $80,000 a year using Cloud Retailer’s Dual Pricing.
See What You Could Save
Try our Pricing Calculator to estimate your monthly processing savings.