We Aim to Boost Your Liquor Store Revenue
At Cloud Retailer, our work culture is shaped by core values that guide every decision, action, and interaction with our team and customers. As a leading provider of liquor store POS system, we are committed to fostering a supportive, inclusive, and high-performing workplace while delivering innovative solutions that help liquor retailers operate more efficiently, serve customers better, and grow their businesses.
Our Values
We Strive For “WOW”
We aim to exceed expectations and create products that blow our customers’ minds. We put ourselves in their shoes to fully understand their perspectives.
We Are Team Players
We value teamwork, trailblazing, and creating a safe environment where everyone can thrive. Blaming the system, not individuals, when problems arise fosters a culture of trust and continuous improvement.
We Continuously Improve
We embrace a growth mindset and are relentless in our pursuit of improvement. Rapid experimentation, iteration, and learning from failures drive our innovation. Change is welcomed, and we encourage open-mindedness among our team members.
We Do the Simple Things Right
We emphasize reliability, professionalism, and clear communication. By executing simple tasks flawlessly, we conserve our resources for tackling complex challenges and driving innovation.
We are Trusted
We operate with honesty, transparency, and integrity, keeping promises and taking personal accountability for our actions. Our goal is to be trusted advisors who understand our customers’ businesses and provide valuable insights and solutions.
We Have Grit
Our team is determined, resilient, and proactive and views obstacles as opportunities for growth and improvement. We believe in problem-solving rather than complaining, focusing on solutions, and moving forward even in the face of adversity.
Mission Statement
At Cloud Retailer, we aim to empower small business owners to achieve freedom and make self-determination a reality. We are committed to providing innovative technology solutions tailored to the unique needs of retailers, particularly in the beer/wine/liquor industry, to advance freedom through ownership. We aim to streamline operations, drive growth, and maximize profitability for our customers.
Through our mission, we equip entrepreneurs with the tools and resources they need to succeed in today’s competitive market. By delivering user-friendly, scalable, and cutting-edge solutions, we enable our clients to take control of their businesses, make informed decisions, and achieve their goals. Ultimately, our success is measured by the success of our customers.
Company History & Milestones
June 2004
Collaboration with Microsoft
Rick Feuling partners with Microsoft to create a case study highlighting the implementation of Microsoft Retail Management System (RMS) at Westside Liquor.
October 2004
RITE Founded
With the success of the Microsoft case study, RITE is incorporated and becomes a value-added-reseller for Microsoft's RMS product, focusing on liquor stores nationwide.
2006
Recognition in Publications
RITE and Rick Feuling are featured in CLOUD Magazine and Twin Cities Business Monthly as "Business Leaders Under 30" and in an article titled “Student/CEO."
2006 – 2010
Bootstrapped Growth
Despite challenges, RITE experienced significant growth, earning recognition as Microsoft Retail Solution Provider of the Year in 2007 and receiving the Circle of Excellence Award in 2010.
2012 – 2016
Stride in Development
RITE expands, writes over a million lines of code for Microsoft RMS, and becomes the first company in the US to perform a production EMV credit card transaction with RMS.
2017
Launch of Cloud Retailer
Cloud Retailer 1.0 is released after years of design, coding, and testing, marking a significant milestone in the company's evolution.
2018
Industry Recognition
RITE receives the Retail Solution Providers Association (RSPA) NextGEN Rising Star Grant, acknowledging its contributions to the retail technology industry.
2019
Hyper Focus on BWL Retailers
RITE pivots to focus exclusively on beer/wine/liquor retailers, leading to accelerated growth and surpassing the milestone of transacting the first billion dollars on the Cloud Retailer platform.
2019
Award from MLBA
RITE receives the coveted "Friend of the Retailer '' award from the Minnesota Licensed Beverage Association, becoming the first technology company to receive this honor in the MLBA's history.
2020 – 2023
Continuous Improvement
RITE focuses on scalability and operational efficiency and embraces remote work and diversity with 25 team members from 5 countries, all while enhancing its product, Cloud Retailer.
2024
During 2024 Cloud Retailer has transacted over $1 billion in beer, liquor, and wine for small and medium merchants.
Meet the Team
Gary Noble
Sales and Service Representative
See Gary’s Profile ›
